We don't blend in.

A Cairo creative agency turning brave briefs into work people actually screenshot.

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About — 01 / 06

No untils.
No exceptions.

TSP is a Cairo-born creative playground where strategy meets stunt. We build social, content and brand work for companies that refuse to blend in — from fintechs and unicorns to global household names.

We don't pitch decks at you. We build worlds, hijack streets, give faces to numbers, and turn every brief into a campaign people actually share.

1.2MViews earned
800KImpressions / 5 days
700Applications driven
30+Brands played with

Six ways
we play.

01

Social Media Strategy

Audience deep-dives, channel architecture and content pillars — built for measurable growth, not vibes.

02

Content Creation & Production

Reels, photo, copy, graphics. Fully in-house creative output that actually looks (and reads) like 2026.

03

Media Production

Bigger ideas, bigger sets. TVCs, brand films, documentary-style storytelling and full crew on the ground.

04

Performance Marketing

Meta, Google, TikTok & programmatic. Funnel-aware creative with the analytics chops to back it up.

05

Branding

Identity, voice, naming, guidelines. We design brands that survive a redesign — and a rebrand.

06

UGC — Keep It Reel

Our creator network produces native, scroll-friendly UGC at the cost (and speed) of a phone call.

From scribble
to signal.

01

Discovery & Research

We dig into the brand, audience and market. No copy-paste templates, no recycled decks.

Step 01 / 06Week 01
02

Strategy & Planning

Goals, KPIs, channels and messaging architecture — locked in writing, not hopes.

Step 02 / 06Week 01–02
03

Concept Development

Big creative platforms, naming, tone — the stuff people actually remember.

Step 03 / 06Week 02–03
04

Initial Concepts

Visual directions and route options before anyone touches Premiere.

Step 04 / 06Week 03
05

Production & Execution

Shoots, edits, motion, copy, deployment — done by the same hands that pitched.

Step 05 / 06Week 04–06
06

Review & Revision

Tight feedback loops, transparent timelines, and zero surprise invoices at the end.

Step 06 / 06Week 06+

Receipts,
not résumés.

001 / Fawry · Guerrilla

Farah w Efrah

A Cairo street takeover that turned a payments brand into a citywide moment. 800K impressions in 5 days, organic press pickup, and a campaign people genuinely wanted to be in.

800KImpressions
5Day window
0Paid boost
Cairo · 2025Guerrilla
Farah
Efrah
Cairo · 2025Recruiting
Man giving
birth?!
002 / Views Investments · Viral

Man giving birth?!

A recruiting campaign nobody saw coming. 1.2M views across platforms and 700 applications against a 250 goal — without a single boring "we're hiring" post.

1.2MViews
700Applications
2.8×vs. goal
003 / i tut · Pitch films

Pitches that closed rooms

A series of bespoke pitch videos for Uber, Al Ahli Bank, Abdul Latif Jameel and Raya — each tailored to the buyer, the brief and the budget. Win-rate did the talking.

4Pitch films
4Tailored edits
Win rate
2025 — 2026Film
Pitches
that close

Brands that play
with us.

— 06 / 06 · Contact

Got a brief?
Bring it.

No long discovery calls before you know if we're a fit. Send a brief, drop us a line — we'll come back fast with thoughts, not just an NDA.