YourPersonalBrand
You bring the expertise. We plan, film, edit and publish every month, with your approval at each step.
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The problem
You know you should be posting. Keeping it going is the hard part.
- 01
No time
Planning, filming, editing and posting every week is a second job.
- 02
A blank page
Without a plan, every post starts with "what do I say?"
- 03
Bursts, then silence
A few weeks of posting, then months of nothing.
- 04
Too many freelancers
An editor here, a designer there, and you end up managing them all.
37%of B2B marketers say fewer than 5% of their company's experts contribute to thought leadership. Content Marketing Institute, 2026
The opportunity
People trust what experts share more than what companies advertise.
- 73%of B2B decision-makers say thought leadership is a more trustworthy way to judge a company's capabilities than its marketing materials.Edelman & LinkedIn, B2B Thought Leadership Impact Report, 2024
- 7 in 10people say knowing a CEO's personal values is important to whether they trust them.Edelman Trust Barometer 2026, CEO Insights
- 48.8Madults in Egypt can be reached by TikTok ads, about two-thirds of all adults.DataReportal, Digital 2026: Egypt
What we do
You bring the expertise. We run everything else.
- Your goals and expertise
- Your stories and opinions
- Your time on shoot days
- Your approval at every step
- Research and planning
- Scripts and creative direction
- Filming and editing
- Publishing and reporting
Foundation
Every client starts here, once, before any monthly package.
Two sessions where we learn what you want from your name, the stories only you can tell, and how much time you can give us.
- Audit of your profiles
- Peers in your field
- Your audience
- Positioning
- The topics you'll be known for
- Voice and language
- Video formats and look
- Platforms and posting rhythm
- Goals for the first 90 days
One shoot, with edited photos for your profiles, covers and posts.
Bio, profile and cover images, highlights and links on every platform in your plan.
Topics, formats and dates for your first three months, so the monthly work starts straight away.
Which one is you?
Pick a monthly package by what you want from it, not by how big you are today.
I want to show up every month and look professional, without doing it myself.
- 8 videos, from script to final cut
- Ideas for extra videos you shoot yourself
- Published on 2 platforms
- A monthly review and consultation
- A dedicated account manager
I want people in my field to know my name and come to me.
- 12 videos a month instead of 8
- 4 LinkedIn posts and articles
- 3 to 4 platforms
- 1 to 2 PR pitches a month
- Reviews every 2 weeks and 2 consultations
I want the content, and I want it to bring in brand deals and opportunities.
- 16 videos and 6 to 8 LinkedIn posts a month
- A half-day with a videographer every month
- 4 to 6 PR and brand pitches a month
- Comments and DMs handled
- Up to 4 calls a month
A consistent, professional presence
Spotlight
For experts who want to show up every month, and look professional doing it.
Every month:
- 01
8 videos
Short and vertical, from script to final cut.
- 02
Self-shot videos
Ideas for extra videos you film yourself, with a light edit: basic cuts and subtitles.
- 03
2 platforms
Published on the 2 platforms that matter most to you.
- 04
Monthly review
A report on what worked, and what we change next.
- 05
1 consultation
A session with us every month.
- 06
Dedicated account manager
Outcome A credible presence that keeps going, month after month.
A recognised voice in your field
Influence
For experts who want people in their field to know their name.
Everything in Spotlight, plus:
- 01
12 videos a month
4 more than Spotlight.
- 02
4 LinkedIn posts and articles
Written with your input.
- 03
3 to 4 platforms
Depending on what you want to achieve.
- 04
1 to 2 PR pitches a month
We pitch you to a podcast, panel or publication.
- 05
Reviews every 2 weeks
A report every two weeks, and what we change next.
- 06
2 consultations a month
Outcome More visibility, and your name tied to your expertise.
Content, press and brand deals
Empire
For experts who want their content to bring in deals and opportunities.
Everything in Influence, plus:
- 01
16 videos a month
4 more than Influence.
- 02
6 to 8 LinkedIn posts and articles
Written with your input.
- 03
Half-day with a videographer
Every month, we film you at work, giving a training or saying something that matters.
- 04
4 to 6 PR and brand pitches
To the media, and to brands you approve.
- 05
Comments and DMs
Handled on every platform we manage.
- 06
Up to 4 calls a month
Booked when you need them.
Outcome Outreach is what we deliver. Deals are never guaranteed, and you approve every term.
Add-ons
Add these to any package. We quote them in a meeting.
Long-form YouTube
Horizontal episodes, filmed, edited and published to your channel. How many, how long and the price are agreed with you.
Branding
A logo, colours and fonts for your name, and templates for your content. Scope and price are agreed with you.
Side by side
| Included | Spotlight | Influence | Empire |
|---|---|---|---|
| Videos a month | 8 | 12 | 16 |
| Half-day with a videographer | No | No | Every month |
| LinkedIn posts and articles | No | 4 a month | 6 to 8 a month |
| Platforms | 2 | 3 to 4 | 3 to 4 |
| Reviews and reports | Monthly | Every 2 weeks | Every 2 weeks |
| Consultations | 1 a month | 2 a month | Up to 4 a month |
| PR pitches | No | 1 to 2 a month | 4 to 6 a month |
| Brand-deal outreach | No | No | Yes |
| Comments and DMs | No | No | Yes |
| Price a month | EGP 35,000 | EGP 50,000 | EGP 75,000 + 15–20% of closed deals |
Every package starts with Foundation, and includes a dedicated account manager and ideas for videos you shoot yourself.
How we work together
You stay in charge of what goes out. We do the work to get it there.
- You + TSPBrainstorm
- TSPProposes the plan
- YouApprove the plan
- TSPScripts and films
- YouApprove the videos
- TSPPublishes
- TSPReports and adjusts
Nothing is published, and no deal is agreed, without your approval.
What we track
We report on what we can measure. We don't promise numbers.
Spotlight
- Posting consistency
- Reach
- Profile visits
- Followers in your target audience
Influence
All of Spotlight, plus:
- Engagement from the right people
- Inbound requests
- Invitations and mentions
Empire
All of Influence, plus:
- Opportunities pitched
- Replies and proposals
- Deals in progress
Why TSP
Strategy, filming, editing and publishing, by one team under one roof.
- 1.2Mviews and 700 applications, against a target of 250, from one recruiting film.
- 800Kimpressions in five days with no paid media, for a Ramadan activation in two Cairo malls.
- 4tailored pitch films, made for pitches to some of the region's biggest companies.
How it's priced
Foundation once, then a monthly package, paid monthly.
2Pick your monthly package
3Add-ons, if you want them
Quoted in a meetingEvery package is paid monthly, on a 3, 6 or 12-month contract. Paid media, talent, venues and travel are quoted separately.
Your quote
What you picked, in one place.
- Once: Foundation
- Then every month:
- Contract, paid monthly
How to start
Every client applies first. If it's a fit, we book a call.
- ApplyTell us who you are and what you want from your name.
- Discovery callWe check the fit together and agree the scope.
- FoundationStrategy, photoshoot, profiles and your 90-day plan.
- Your monthly packageYour content starts going out every month.
Agreed & accepted
TSP Personal Branding
Indicative terms. Final scope confirmed after a discovery call.