Brand creation for our UGC company: concept, naming, full visual identity and the design system to run it.
What they asked.
We were launching a UGC company that stands against polished ads and influencer fluff. It needed a name and a face that felt hand-made on purpose.
What we did.
Keep it Reel. A hand-lettered wordmark with a film-reel tab, gritty textures, and a palette that refuses to be beige.
Naming, brand architecture, identity, stationery, merch and a full set of social templates.
The exhibit.
