Social media management for TOEFL in Egypt: content, design, video and promo campaigns that turn an English test into a travel plan.
What they asked.
TOEFL is a test. Nobody dreams about a test. They dream about the place the score gets them to.
What we did.
Sell the trip, not the exam. A study-abroad checklist that's one click away, discount codes framed as boarding passes, and a feed that looks like the life after the score.
Monthly content calendars, creative asset design, copy, reels and paid promo campaigns, all in one house.
The exhibit.
