A recruitment campaign for a brokerage's new sales team that hit 1.2M views and pulled 700 applications against a goal of 250.
What they asked.
Views Investments needed to build a new sales team, fast. Every brokerage was posting the same 'we're hiring' graphic, and the industry's real pain point, delayed commissions, went unspoken.
What we did.
A man gives birth to his commission. Literally. In the film, a doctor delivers it from the guy's belly, because at Views, agents get what they're owed, quickly. Humor and shock value, on purpose.
We shot the hero film, then pre-recorded a series of reels answering the comments we knew were coming. The campaign ran as a conversation, not a broadcast.
What happened.
Over 1.2 million views, a comment section on fire, and 700 applications against a target of 250. A talent pool Views is still hiring from.
“هو فيه راجل بيولد !!”
Mohammed Adel, top fan, in the comments
The exhibit.
