Four high-production pitch films that positioned an Egyptian electric ride-hailing startup as the big thing in the room, for Uber, Al Ahli Bank, Abdul Latif Jameel and Raya.
What they asked.
tut, an Egyptian electric ride-hailing startup, was approaching four giants at once. A deck wasn't going to make anyone excited from the first minute.
What we did.
One film per buyer. Founder Ahmed Medhat on camera, branded 3D animation, and a physical package to match: engraved flash drives and printed materials in one premium, unified style. Not a pitch for a partnership. A first impression that says big player.
Four tailored edits, each cut to the partner, the brief and the ask. Shot, animated, printed and packaged in-house.
What happened.
The package impressed the target companies, opened doors with investors, and is still used in executive headhunting. Whenever tut approaches senior talent, the video goes first.
“We wanted to approach these huge companies for more than just a partnership deal. You need them to be excited from the very first part. You need them to think you're the big thing. The project gave us that positioning, that edge, and showed we think in a different way.”
Ahmed Medhat, Founder, tut
“Whenever we approach senior talent, we send them the video first. It instantly grabs attention. If it's cold outreach, keep it short and powerful. If someone's already interested, you can go longer and add more details.”
Ahmed Medhat, Founder, tut
The exhibit.
