A whole creative campaign for McDonald's from concept to design to merch: reversible light-and-dark-mode bucket hats, a 'do not disturb' cap, and a backpack built for the biggest order ever.
What they asked.
McDonald's wanted merch people would actually wear, and social that made them want it.
What we did.
Menu as a mood. A reversible bucket hat with breakfast items on light mode and everything else on dark. A 'Not so ready to socialize' cap. A 'Starving?' backpack for the biggest order ever.
Concept, copy, product design and the social campaign around it. One sprint, every touchpoint.
The exhibit.
