A creative agency that learned to read a P&L.

The Social Playground spent years making brand content for Egyptian and Gulf companies. More and more of that content ended up on Amazon listings — and it kept getting handed to whoever ran the ads, who cut it to fit a template and translated the Arabic with a tool.

Meanwhile the agencies that ran the ads could not make a main image, write an Arabic bullet or design an A+ module that did not look like every other A+ module. Sellers were paying two vendors to undo each other’s work.

So we built one unit that does both, and wrote down how it operates: named leads, brand caps, a weekly P&L, published prices and a guarantee. That is this site.