noon, as the parity channel.
A noon agency runs your noon listings, fulfillment and ads alongside Amazon so that the second marketplace adds sales without adding chaos. We treat noon as parity: same catalogue, same creative, its own pricing and its own ad account.
- Domain
- noon.com
- Currency
- AED
- Languages
- Arabic, English
- Fulfillment
- noon Express (FBN) + marketplace
- Launched
- Oct 2017
- VAT
- 5%
- Monthly visits
- 12.2MSource: Similarweb, Jul 2026
- YoY growth
- — to be sourced
- Avg. CPC
- — to be sourced
Why noon
- 01noon is the second most visited marketplace in Saudi Arabia and Amazon.ae’s closest competitor in the UAE.
- 02Buyers cross-shop; being absent on noon hands share to whoever is present.
- 03noon Express (fulfilled by noon) is the equivalent of FBA and matters for the badge.
- 04noon Ads is less crowded than Amazon Ads, so the same budget buys more visibility.
Our method on noon
Audit the noon catalogue against your Amazon set.
Parity gaps first: missing SKUs, images, Arabic.
Catalogue upload, noon Express inbound, noon Ads.
One Monday P&L across Amazon and noon.
Yellow Friday and Ramadan on noon’s own calendar.
Details
- Marketsnoon.com serves the UAE, Saudi Arabia and Egypt with separate catalogues and pricing.
- Fulfillmentnoon Express (FBN) or marketplace fulfillment; the Express badge drives conversion.
- Adsnoon Ads: sponsored products and display, managed in a separate account.
- ContentSame image sets and Arabic copy as Amazon, adapted to noon’s field limits and templates.
- PeaksYellow Friday (November), Ramadan, 11.11, Eids.
- FeesCommission and fulfillment fees differ by category; parity pricing accounts for them.
noon is included in Grow Full and Senior and available as an add-on to Core. Studio sets are exported to noon specs at no extra charge.
Work on noon
Straight answers.
Should I be on noon as well as Amazon?
If you are profitable on Amazon in the UAE or Saudi Arabia, usually yes: the catalogue and creative carry over, and noon Ads is cheaper. In Egypt, noon is smaller relative to Amazon.eg; we look at your category first.
How is noon different from Amazon?
Different catalogue system, its own fulfillment (noon Express), its own ads platform and its own fee schedule. Creative and Arabic copy carry over; pricing and operations do not.
What is noon Express?
noon’s fulfilled-by-noon service, the equivalent of FBA. It gives the Express badge and faster delivery, and it matters for conversion.
Does the weekly P&L cover noon too?
Yes. One Monday report per market, with Amazon and noon side by side.
Can noon prices differ from Amazon?
They should, because fees differ. We set parity pricing that lands the same margin, not the same sticker price.
Do you handle noon in Egypt?
Yes, where it makes sense for your category.
Is noon Ads worth it?
Usually. It is less crowded than Amazon Ads, so cost per click is lower for the same terms, and it is the only way to defend your brand terms on noon.
How do I get started on noon?
Register as a noon seller for the market you want, upload the catalogue, and inbound stock to noon Express. If you are on Grow Full or Senior we do it as part of the retainer.
Get your 48-hour audit.
Send us up to three ASINs. A strategist scores them by hand and sends you a report you can act on — with or without us.
No call required for the audit.
What you receive
- 01A scored report on up to 3 ASINs — listing, Arabic quality, images, reviews, ad presence.
- 02The three fixes we would make first, in order, with the expected effect.
- 03Delivered by WhatsApp and email within 48 working hours. No call required.