Expand. Two flows, one page.
Either you sell in one of these markets and want the others, or you sell somewhere else entirely and want MENA. Pick the flow; the checklist changes.
You are live on .eg, .sa or .ae. The account can be unified; the catalogue mostly carries; the compliance, tax and pricing do not.
- 01RegistrationsUnified Seller Central account across .ae, .sa and .eg, Brand Registry extended to each marketplace.
- 02TaxVAT registration where you have an obligation: 5% UAE, 15% KSA, 14% Egypt. We work with your accountant or introduce one.
- 03ComplianceSFDA and SABER for Saudi Arabia, MoIAT conformity for the UAE, NFSA / GOEIC for Egypt — checked per ASIN before listing.
- 04Arabic localization standardOne Arabic register that reads naturally in Cairo and Riyadh, with a glossary so terms stay consistent across marketplaces.
- 05FBA MENA vs exportWhether to ship stock into each country’s FBA or export from one hub, modeled on your margin and your product’s size tier.
- 06Pricing parityPrices set per market on landed cost, VAT and fees, then checked so Amazon’s parity rules do not suppress your Buy Box.
- 07Launch calendarGo-live dated against Ramadan, the Eids, White Friday and national days in each market.
You sell in the US, Europe, Turkey, India or the Gulf FMCG channel and want Amazon MENA. The listing must be rebuilt, not copied, and someone must be in the region.
- 01RegistrationsSeller Central for .ae, .sa and .eg, Brand Registry with a trademark valid in the region (we advise on GCC and Egyptian filings).
- 02Tax and importer of recordVAT registration and an importer of record where required. We introduce vetted partners; you contract them directly.
- 03ComplianceCategory certificates: SFDA and SABER for KSA, MoIAT for the UAE, NFSA / GOEIC and EDA for Egypt. Labeling in Arabic where mandated.
- 04Arabic listing, rebuiltNative Arabic copy, images with Arabic overlays, A+ typeset right-to-left. The English version localized for Gulf buyers, not pasted from .com.
- 05FulfillmentFBA in each marketplace with inbound through a regional 3PL, or a Dubai hub feeding .ae and .sa. Modeled before you ship.
- 06Pricing parityLanded-cost pricing per market, with a currency buffer, checked against Buy Box parity.
- 07Launch calendar and PPCDated launch, launch PPC structure for 30 days, Vine where available, then a Grow tier or a documented handover.
Timeline
Registrations filed, VAT path decided, compliance list per ASIN.
Certificates in progress; Arabic listing, images and A+ built in parallel.
Inbound shipment or hub set up; pricing parity locked.
Go-live on the calendar date, launch PPC on, weekly P&L starts.
Price
| Flow | From |
|---|---|
| Egypt / GCC → the other markets | USD 2,500per market |
| Global → MENA | USD 2,500per market |
Per market, excluding government fees, certificates, VAT registration costs and any partner fees, which are itemized before you commit.
Straight answers.
Which market should I enter first?
Usually the UAE for international brands (lowest VAT, easiest import, English-heavy audience), then Saudi Arabia (largest volume), then Egypt (largest population, most price-sensitive). For Egyptian brands, Saudi Arabia first.
Can I sell in Saudi Arabia from a UAE FBA warehouse?
Amazon’s cross-border options between .ae and .sa change; we model both paths on your product before recommending. In practice most brands end up with stock in KSA.
Do you handle the certificates yourselves?
We manage the process and the timeline and introduce vetted certification partners. The certificate is issued in your name.
Get your 48-hour audit.
Send us up to three ASINs. A strategist scores them by hand and sends you a report you can act on — with or without us.
No call required for the audit.
What you receive
- 01A scored report on up to 3 ASINs — listing, Arabic quality, images, reviews, ad presence.
- 02The three fixes we would make first, in order, with the expected effect.
- 03Delivered by WhatsApp and email within 48 working hours. No call required.