The operating model, as a page.
Most agencies describe this in a paragraph on a call. Here it is in writing, so you can hold us to it.
The team on your account
- Account leadAn Amazon Ads-certified strategist, based in Cairo, Riyadh or Dubai. Owns the target, the plan and the Monday report. Runs at most 6 brands (two on Senior).
- PPC analystRuns harvesting, bids and dayparting weekly under the lead. Two brands per analyst per day, maximum.
- Arabic copywriterWrites, not translates. Owns the glossary for your brand across marketplaces.
- A+ & Store designerFrom The Social Playground studio. Builds to spec, in both directions.
The calendar
- MonP&L report in your inbox and WhatsApp before noon.
- TueSearch-term harvesting and negatives, both languages.
- Wed–ThuListing fixes, creative tasks, cases.
- SunBid and budget review for the week ahead.
- Wk 145-minute strategy call with the lead: last month’s numbers, this month’s plan.
- Wk 2Listing SEO refresh scheduled.
- Wk 4FBA reimbursement audit; account-health review.
- Q startQuarterly plan against the commerce calendar (Ramadan, White Friday, Q4).
- Mid-QCreative refresh delivered (Full and Senior).
- Q endTarget review; tier check; the next quarter’s target in writing.
Tools and data access
- 01You own Seller Central, the Ads account and the Brand Registry. We are users you can remove.
- 02We never hold ad budget. Amazon charges you directly.
- 03Full Ads Manager visibility; the weekly P&L sits on top of it.
- 04A shared change log: every bid rule, negative and listing edit, dated and named.
- 05Data leaves with you: the keyword map, the glossary, the campaign structure, all documented.
What we refuse
- ✕Incentivized or purchased reviews, in any form.
- ✕Black-hat ranking: rebates for search-find-buy, click farms, ranking bots.
- ✕Hijack tactics on competitors’ listings, or fighting hijackers with the same.
- ✕Holding your accounts, your budget or your data.
- ✕Taking a brand below the revenue threshold onto a retainer.
- ✕Promising a rank or a sales number we do not control.
Before we start, we agree one target and write it into the agreement: usually a TACoS, or a revenue figure at a TACoS ceiling, for the first 90 days. If we miss it, the agency fee for that period is refunded. What is not covered: ad spend (paid to Amazon), stockouts you control, and account suspensions caused before we arrived.
The first 30 days
User access, full account audit, target agreed in writing, glossary started.
Campaign architecture rebuilt, listing fixes submitted, change log opened.
First two Monday P&Ls, harvesting begins, dayparting set.
First monthly call: what moved, what did not, the plan for month two.
Get your 48-hour audit.
Send us up to three ASINs. A strategist scores them by hand and sends you a report you can act on — with or without us.
No call required for the audit.
What you receive
- 01A scored report on up to 3 ASINs — listing, Arabic quality, images, reviews, ad presence.
- 02The three fixes we would make first, in order, with the expected effect.
- 03Delivered by WhatsApp and email within 48 working hours. No call required.