Skincare brand on Amazon.eg: TACoS halved in six months

Cairo skincare brand · 14 ASINs · Jan–Jun 2026

18% → 9%TACoSJan–Jun 2026

+41%Conversion rateJan–Jun 2026

Context

A Cairo skincare brand doing EGP 900K a month with a TACoS of 18% and a listing written in translated Arabic.

Constraint

No new budget. The owner wanted profit, not growth, first.

What we did

01
Rebuilt the campaign architecture around a 10% TACoS ceiling; harvested weekly in Arabic and English.
02
Rewrote all 14 listings natively; replaced the main images after a CTR test.
03
Added a comparison A+ module across the range so the assistant could recommend within the brand.

Main image before and after, with the CTR test result.Before / After

Real listing goes here — see /amazon/media/README.md

Before

Real listing goes here — see /amazon/media/README.md

After

+38%Conversion rate

−9 ptsTACoS

sample

The numbers

18% → 9%TACoSJan–Jun 2026

+41%Conversion rateJan–Jun 2026

In their words

“They halved our TACoS in a quarter and I can read every line of it in the Monday report.”Founder · sample

What is next

Launch on Amazon.sa with the Expand flow, Q4 2026.

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01A scored report on up to 3 ASINs — listing, Arabic quality, images, reviews, ad presence.
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