Home brand from the UAE to three markets: TACoS held at 12% through expansion

Dubai home brand · 22 ASINs · Feb–Jul 2026

1 → 3Markets liveFeb–Jul 2026

12% heldTACoSFeb–Jul 2026

Context

Live on Amazon.ae for two years, wanted Saudi Arabia and Egypt without losing profitability.

Constraint

Stock could not be split three ways at first; parity had to survive one inbound hub.

What we did

01
Expand flow: unified account, Brand Registry per market, MoIAT and SABER handled per ASIN.
02
Arabic register unified across markets with a glossary; images re-exported per marketplace.
03
Pricing parity model with a currency buffer; go-live dated to White Friday.

Store page variants for Ramadan across three marketplaces.Before / After

Real listing goes here — see /amazon/media/README.md

Before

Real listing goes here — see /amazon/media/README.md

After

+38%Conversion rate

−9 ptsTACoS

sample

The numbers

1 → 3Markets liveFeb–Jul 2026

12% heldTACoSFeb–Jul 2026

In their words

“Three marketplaces, one Monday report.”Operations lead · sample

What is next

noon parity in the UAE and KSA.

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