Studio open · Cairo

We don't blend in.

A Cairo creative agency turning brave briefs into work people actually screenshot.

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Manifesto 01 / 07

We make brands worth watching.

Work that earns the screenshot.

Reels that ride the wave, not chase it.

And brands that show up. Loud.

About 02 / 07

No untils.
No exceptions.

TSP is a Cairo-born creative playground where strategy meets stunt. We build social, content and brand work for companies that refuse to blend in, from fintechs and unicorns to global household names.

We don't pitch decks at you. We build worlds, hijack streets, give faces to numbers, and turn every brief into a campaign people actually share.

1.2MViews
earned
800KImpressions
in 5 days
350+Reels
delivered
30+Brands
shipped
Services 03 / 07

Six ways
we play.

/01

Social Strategy

Audience deep-dives, channel architecture and content pillars. Built for measurable growth, not vibes.

/02

Content Production

Reels, photo, copy, graphics. Fully in-house creative output that actually looks (and reads) like 2026.

/03

Media Production

Bigger ideas, bigger sets. TVCs, brand films, documentary-style storytelling and full crew on the ground.

/04

Performance Marketing

Meta, Google, TikTok and programmatic. Funnel-aware creative with the analytics chops to back it up.

/05

Branding

Identity, voice, naming, guidelines. We design brands that survive a redesign and a rebrand.

/06

UGC, Keep It Reel

Our creator network produces native, scroll-friendly UGC at the cost (and speed) of a phone call.

From scribble
to signal.

01

Discovery & Research

We dig into the brand, audience and market. No copy-paste templates, no recycled decks.

Step 01 / 06Week 01
02

Strategy & Planning

Goals, KPIs, channels and messaging architecture. Locked in writing, not hopes.

Step 02 / 06Week 01-02
03

Concept Development

Big creative platforms, naming, tone. The stuff people actually remember.

Step 03 / 06Week 02-03
04

Initial Concepts

Visual directions and route options before anyone touches Premiere.

Step 04 / 06Week 03
05

Production & Execution

Shoots, edits, motion, copy, deployment. Done by the same hands that pitched.

Step 05 / 06Week 04-06
06

Review & Revision

Tight feedback loops, transparent timelines, and zero surprise invoices at the end.

Step 06 / 06Week 06+
Selected work 05 / 07

Receipts,
not résumés.

Fawry · Guerrilla · Cairo 2025

Farah w Efrah.

A Cairo street takeover that turned a payments brand into a citywide moment. 800K impressions in 5 days, organic press pickup, and a campaign people genuinely wanted to be in.

800KImpressions
5Day window
0Paid boost
Cairo · 2025Guerrilla
Farah
w Efrah.
Cairo · 2025Recruiting
Man giving
birth?!
Views Investments · Viral · Cairo 2025

Man giving birth?!

A recruiting campaign nobody saw coming. 1.2M views across platforms and 700 applications against a 250 goal, without a single boring "we're hiring" post.

1.2MViews
700Applications
2.8xvs. goal
i tut · Pitch films · 2025-2026

Pitches that closed rooms.

Bespoke pitch videos for Uber, Al Ahli Bank, Abdul Latif Jameel and Raya. Each tailored to the buyer, the brief and the budget. Win-rate did the talking.

4Pitch films
4Tailored edits
Win rate
2025-2026Film
Pitches
that close.

Brands that play
with us.

06 / 07

Got a brief?
Bring it.

No long discovery calls before you know if we're a fit. Send a brief, drop us a line, we'll come back fast with thoughts, not just an NDA.