Playful ideas for serious clients.
Strategy, content, film, performance marketing and branding, produced in-house for companies in Egypt and the Gulf.
The Social Playground is a creative agency in Cairo, working with companies across Egypt, Saudi Arabia and the UAE. Strategy, video, design and ads are all made by our own team, so the same people know your brand from the first brief to the last report.
Nine recent
projects.
01— 09·Swipe
Farah w Efrah
Interactive installation in two Cairo malls over Ramadan. 800K impressions in five days, no paid media.
Man giving birth?!
Recruiting film for a brokerage. 1.2M views and 700 applications against a target of 250.
Starving?
Campaign concept, design and merch: reversible bucket hats, caps and a backpack.
Pitches that closed rooms
Four tailored pitch films for Uber, Al Ahli Bank, Abdul Latif Jameel and Raya.
Your ticket abroad
Social media management in Egypt: monthly content, design, reels and promo campaigns.
Keep it Reel
Naming, identity and a design system for our own UGC company.
The ARQA commercial
TV and social commercial, from script and casting to the final cut.
Enter the Real Zone
Creator-network video for brands in Cairo and Riyadh, delivered weekly.
Tasha, revamped
Identity refresh, food photography and a bilingual menu for a restaurant in the UAE.
with full case studies. See all work →
What
we do.
Seven services from one roof. Hover a line to see what is included.
-
01Social strategy↗
Audience research, channel plans and content pillars, with targets agreed in writing before anything is published.
Start a brief → -
02Content production↗
Reels, photography, copy and design, shot and written by our own people on a monthly calendar.
Start a brief → -
03Film & media↗
TV commercials, brand films and pitch films. Script, casting, crew, post-production and delivery in every cut you need.
Start a brief → -
04Performance marketing↗
Paid campaigns on Meta, Google, TikTok and programmatic, with creative made for each stage of the funnel and reporting you can actually read.
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05Branding↗
Naming, identity, tone of voice and brand guidelines, whether it is a new brand or a refresh.
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06UGC video↗
Native video from our creator network: briefed, shot, rights-cleared and delivered on a weekly schedule.
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07Personal branding↗
For founders and experts: we plan, film, edit and publish your content every month, with your approval at each step. It starts with a one-time Foundation, then a monthly package: Spotlight, Influence or Empire.
See the packages →
How a
project runs.
Six steps over roughly six weeks. Scope, timeline and cost are agreed in writing before production starts.
- Step 01
Discovery & research
We study the brand, the audience and the market before we propose anything.
Week 01 - Step 02
Strategy & planning
Goals, KPIs, channels and messaging, agreed in writing.
Week 01–02 - Step 03
Concept development
The concept the whole campaign hangs on, with tone and naming.
Week 02–03 - Step 04
Initial concepts
Visual directions and route options to choose from before production begins.
Week 03 - Step 05
Production & execution
Shoots, edits, motion, copy and deployment, by the team that pitched it.
Week 04–06 - Step 06
Review & revision
Scheduled feedback rounds, a transparent timeline and no surprises on the invoice.
Week 06+
- Step 01 · Week 01
Discovery & research
We study the brand, the audience and the market before we propose anything.
- Step 02 · Week 01–02
Strategy & planning
Goals, KPIs, channels and messaging, agreed in writing.
- Step 03 · Week 02–03
Concept development
The concept the whole campaign hangs on, with tone and naming.
- Step 04 · Week 03
Initial concepts
Visual directions and route options to choose from before production begins.
- Step 05 · Week 04–06
Production & execution
Shoots, edits, motion, copy and deployment, by the team that pitched it.
- Step 06 · Week 06+
Review & revision
Scheduled feedback rounds, a transparent timeline and no surprises on the invoice.
One studio
in Cairo.
Strategists, writers, designers, directors and media buyers share one floor, working for fintechs, property developers, education brands, restaurants and global names.
We would rather show work than decks. The numbers on the right come from recent projects, and the quote below is a client in his own words.
- 0.0MViews on one recruiting film
- 0KImpressions in five days, Fawry
- 0+Reels delivered to date
- 0Brands worked with
“The project gave us that positioning, that edge, and showed we think in a different way.”
Ahmed Medhat · Founder, tut
Who we have
worked with.
33 brands across Egypt, Saudi Arabia and the UAE